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Sponsored Links are the links that you see
at the top of the page when you perform a search on your favorite
search engine. These links appear based on a keyword or phrase the
the potential customer has entered.
This type of marketing can be purchased based
on Click Through's or you can buy the ranking and be at the top of
the page every time based on selected keywords and phrases that you
have pre selected.
This type of marketing can be very effective
and it also can be expensive. this is why it is imperative that your
website be built to convert visitors into customers. When you are
paying for each click you want to make sure to increase your return
on Investment (ROI) as much as possible.
If you want to be on the top at all times
your site must be approved first and then there is a 3 month contract
minimum. You will also want to have an extensive list of possible
keyword combinations so that you can fit this type of advertising
in your budget.
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