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These type of links are very useful to build
the rankings of your site. They are as of much value as one
way links but still have a place in the overall
internet marketing puzzle. These type of links are setup thru an
exchange between two web sites. You link to them and they link to
you. These are usually placed on a Link or Resources page of your
website. Make sure that you keep these links relative to the content
on your site. For instance if you own a travel site then a site that
sells luggage would be a good match. They are not a competitor but
luggage is certainly related to travel.
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