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Marketing your products online can be a
wonderful thing! But there is a definite downside if you do not pay
attention and setup some preliminary policies to follow.
- Contact ALL first time customers before
processing the transaction
- Only ship to the cardholders address
- Make sure that you have AVS(Address Verification
System) turned on in your Gateway Account
- Request a second phone number when processing
the transaction
If take these steps you will eliminate or reduce your fraudulent
transactions
Now in order to sell online you will need
to have potential customers (leads) visit your site. There are many
ways to drive traffic to your site and that is where an Internet
Marketing plan is crucial.
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