Marketing your products online can be a wonderful thing! But there is a definite downside if you do not pay attention and setup some preliminary policies to follow.

1. Contact ALL first time customers before processing the transaction
2. Only ship to the cardholders address
3. Make sure that you have AVS(Address Verification System) turned on in your Gateway Account
4. Request a second phone number when processing the transaction

If take these steps you will eliminate or reduce your fraudulent transactions

Now in order to sell online you will need to have potential customers (leads) visit your site. There are many ways to drive traffic to your site and that is where an Internet Marketing plan is crucial.